EDWARD SNELL & CO.

An independent spirits business founded in 1848

With a history dating back more than 170 years, Edward Snell & Co. is South Africa’s largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands. Our success comes from empowering people who seek to achieve great things – just like us. Together, we pursue greatness for good.

Our Brands

Edward Snell’s goal is to provide South Africa with impeccable, award-winning spirits, no matter your drink of choice. Our array of brands reflects our mission, with prestigious spirit brands to satisfy any taste.

Edward Snell & Co. | Pursuit of Greatness

our
purpose

To pursue greatness for good. This purpose is our ‘why’, our reason for being. Because Africa is alive with possibility. Every day presents itself as an opportunity for us – as individuals, and together, as a collective group – to do great for good.

EDWARD SNELL & CO.
NEWS, VIEWS, & WHAT’S NEXT

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BAYANDA CWAZIBE ELECTED CHAIR OF SALBA COMMITTEE

PURSUING GREATNESS FOR GOOD and leaving our industry better than what we found it. We are excited to introduce Bayanda Cwazibe as the new Chair of the SALBA committee—a dynamic leader dedicated to influencing our industry positively under the banner…

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The Power of Storytelling

Edward Snell is committed to pursuing and unlocking greatness to create a better world. Driving equality is an essential part of this, and when women and minorities share their stories, it helps to break down existing barriers. By KARIN KRAUSE…

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