LEADERSHIP
MEET OUR LEADERS
Behind every successful business there is strong leadership working towards the same goal. Our experienced and accomplished leaders are leading the way in our pursuit of greatness for good.
Grant Pereira
Managing Director
Grant brings extensive leadership experience in the fast-moving consumer goods sector, most recently serving as Managing Director of the Snacks, Treats and Beverages Division at Tiger Brands, a position he has held since 2022. Prior to joining Tiger Brands, he spent 12 successful years with SABMiller (now Anheuser-Busch InBev) where he held several senior leadership roles, including Brand Director for Carling Black Label.
During his tenure, he was instrumental in developing and expanding the company’s “Beyond Beer” division, driving innovation and portfolio diversification.
A qualified Chartered Accountant, Grant began his career with Ernst & Young in both South Africa and the United Kingdom. His diverse cross-functional expertise—spanning finance, strategy, marketing, and innovation—positions him strongly to lead Edward Snell & Co. into its next phase of growth.
Grant’s passion for building brands and empowering teams aligns closely with Edward Snell & Co.’s commitment to nurturing a dynamic, consumer-focused business and strengthening its portfolio of iconic local and international brands.
Grant was appointed Managing Director in November of 2025.
Iain Hooper
Chairman
After qualifying with a Bachelor of Commerce degree, Iain spent three years in a newly-established vehicle finance division of the McCarthy Motor Group in Durban.
Iain’s career in the liquor industry began in 1993 when he moved to Zimbabwe to establish a bottling and distribution business operating under license to Edward Snell & Co. In 1997 he joined Edward Snell & Co. South Africa as General Manager of the Johannesburg branch.
In 2002 Iain joined the Board and relocated to Cape Town in 2005 when he was appointed as Managing Director, a position he held for 16 years.
Iain was appointed as Chairman in May 2021.
Juliette Bourne
Human Resource Director
Effective 1 March 2024, Juliette Bourne was appointed Human Resource Director at Edward Snell & Co. She joined the business in February 2023 as Interim Head of Human Resources, during which time she successfully led a comprehensive reorganization of the HR function, aligning it with a best-practice, strategic people agenda.
Juliette’s decades long career in human resources began in the Financial Services sector and has since encompassed senior leadership roles across several publicly listed organizations including Old Mutual (Pty) Ltd, British American Tobacco, Allan Gray* and Pernod Ricard Sub-Saharan Africa.
Renowned for her ability to drive culture change, Juliette has been instrumental in the redesign and implementation of various strategic operating models that support organization wide transformation.
She is passionate about embedding culturally relevant, best-practice people solutions that enable sustainable, long-term business growth.
She holds a BTech degree in Human Resource Management from the Cape Peninsula University of Technology (CPUT), as well as a Postgraduate Diploma in Leadership Development from Stellenbosch Business School.
Bayanda Cwazibe
Supply Chain Director
Bayanda Cwazibe has an Industrial Engineering degree from the University of Johannesburg, a Post Graduate Diploma in Business Administration and a top-rated Masters of Business Administration (MBA) from Gordon’s Institute of Business Science (GIBS).
Additionally, he has significant experience in the operations space, having worked at various positions for world-class manufacturing companies that include IBM, Danone SA and Heineken South Africa.
In his ever-expanding career, Bayanda has developed into an operations specialist, a leader and an innovator with rich experience in plant optimisation initiatives.
Since joining the company in September 2017, Bayanda was responsible for consolidating our local production operations in Isando, which blends and bottles Edward Snell & Co.’s locally produced products.
In addition to developing and significantly upskilling the Production Team, Bayanda has also overseen our facility’s extremely successful capital upgrade in Johannesburg.
Bayanda was appointed to Head of Supply Chain in March 2021.
Chris Price
Finance Director
Chris previously worked in the banking sector for JP Morgan and UBS in London after finishing his articles at Deloitte & Touch.
He holds a Bachelor of Commerce from Rhodes University and Honours Bachelor of Accounting Science from Unisa.
He was admitted to the South African Institute of Chartered Accountants in 1997 and is a member of The Association of Corporate Treasurers, London.
Chris joined Edward Snell & Co. in 2001 and was appointed interim Financial Director in October 2019 and to the Board of Directors in July 2020.
Wilson Khupe
Sales Director
Wilson Khupe is a seasoned commercial leader with over 22 years of experience across sales, trade marketing and distribution within the alcoholic beverage industry. He joins Edward Snell & Co as Sales Director, effective 1 April 2026.
Wilson brings a strong track record of delivering commercial growth, following a distinguished career at Distell and subsequently Heineken Beverages, where he led the sales and commercial strategy for the South African market. His leadership experience spans Southern Africa, including South Africa, Botswana, Namibia, Eswatini, and Lesotho, reflecting a deep understanding of diverse markets and route-to-market models.
As a member of the executive leadership team, Wilson is responsible for driving sustainable revenue growth, strengthening market execution and enhancing commercial performance across all channels.
He is widely recognized for his results-driven approach, winning mindset, and ability to align cross-functional teams behind a shared vision to unlock long-term value for the business and its brand partners.
Wilson holds a Master of Business Administration (MBA) from MANCOSA and a Bachelor of Business Administration in Marketing from the University of Botswana.
Brett Coppin
Export & Group Logistics Director
After completing his B. Comm Accounting degree at Wits University, Brett started his career in internal audit and finance with Toyota South Africa, before moving on to General Electric, where he led various business units in a commercial role including heading up African Business Development for GE Security.
During his last two years at GE, he took up the challenge of leading the supply chain and operations for the group.
Brett joined Edward Snell & Co. in 2009 as the General Manager for the Inland region, where he was responsible for all commercial and operational functions, including the national DC, Call Centre and Debtors operations.
Brett was appointed to the Board of Directors in 2014 and in 2018 he was appointed into the role of Inland & Group Logistics Director. In September 2022, Brett took up the role of Export & Group Logistics Director, responsible for both the company’s Export Business Division, as well as all Group logistical operations.
Brett holds a Bachelor of Commerce (Accounting) degree from Wits and a Master’s in Business Leadership (MBL) from Unisa’s School of Business Leadership.
Matt Richards
Marketing Director
Matt has over 20 years of experience across Marketing and Commercial roles in South Africa and the United Kingdom.
He started his career in 2004 in the data analytics space at Nielsen. He then joined Unilever in the UK in 2006, working across the portfolio in brand marketing.
On his return to SA in 2011, Matt joined Parmalat (Lactalis). There he held senior Marketing, Sales and Trade Marketing positions, before being appointed Marketing Executive, responsible for all Brand and Customer marketing activities. In this role, Matt helped transform the business into SA’s No.1 dairy company.
Matt joined Edward Snell & Co. as Marketing Director in November 2024.
He has a Business Science degree from the University of Cape Town and a Management Development Program from Stellenbosch Business School.